EMBEDDED VIDEO MATTERS
IN YOUR E-MARKETING.
There is Profit Power in the Perfectly Placed Video with Content.
10 Reasons Why Video Matters and Takes a Leading Role in our Content Marketing.
10. Improved SEO. Video Matters
First off, utilizing video in your content marketing efforts will no doubt improve your SEO. Adding video to our issues can increase the chance of a front page Google result by 53 times.
9. Stronger Consumer Engagement
Videos have been proven to demand more consumer attention than any other medium. And put into proper context with beautiful graphic and content video helps to create the entire picture for your customer.
“The attention economy is growing slower, which means we have to grab the attention that someone else has today.”
8. Higher Time Spent for Customers
We’ve heard over and over that visual content is the key to great engagement. Video is no exception. So when you’re considering what types of content you are sending out to engage your customer in the incredibly competitive automotive world, remember this. better content attracts and keeps customers coming back month n am month. One video is not enough. We have dealer and OEM video for all brands so think video: audiences are about 10 times more likely to engage, embed, share, and comment on video content than on regular html newsletters. Video Matters.
7. Video Technology is Rapidly Rising
With the increased consumption of video and the resulting rise in production, technologies are leaning more and more towards favoring the video-marketer.
Consider Facebook’s or all the news media sites that now have auto play where the video slides with you. It’s hard to argue that’s a design of a particular site when it’s being done across all media. Why, people watch and the story has a better impact.
6. Greater Optimization Opportunities
How much of your latest newsletter did readers consume? Did they re-read parts of it? Or come back to it later and read it again? Did they share it with friends? The truth is, it’s pretty hard to answer these questions on text-based content.
Video, on the other hand, has this feedback loop built in. We measure click-through rates, drop-off points, number of times watched and average time customers spend. You can even drill this down to an individual level.
Video increases time spent in the iDriver issues and increases our click thru rate. We are not guessing here. The numbers don’t lie.
5. Higher Retention Rates
67% of viewers watch more than ¾ of a video, which is more than we can say about text-based content. So if you have a message to get across (and why wouldn’t you if you’re creating content?), video might be the way to go. When combine with text and the ability to control the video, customers slow down and engage at a much higher rate
4. Rise in Email Click-Throughs
iDriver stated as a text based e-magazine. As we developed we added video here an there and saw our numbers go up, page views go up and click through raise rise drastically. Now customer come back each month for out multi-media experience. The use of video in our issues has been shown to double click-through rates. Using HTML 5 instead of html one click and the customer is in the entire issue. They no longer have to go back to the e-mail and click for the next story. Everything is one click away.
3. Better Accessibility
As we said using HTML 5 instead of html one click and the customer is in the entire issue is a better business model. We use the same design software as the most prestigious magazine in the world and then use digital publishing software to embed video to tell you brands story. They no longer have to go back to the e-mail and click for the next story. Everything is one click away.While creating a video used to take many months and many thousands of dollars, the production of great video content has become much more affordable in the last few years. Companies like VideoMakerFX, GoAnimate, and Sellamations make the creation of video as easy as writing a blog.
2. Stronger Emotional Connections
Video is the most powerful way to evoke emotions online. It’s King because it offers a slew of attributes above and beyond traditional content like tone of voice, face expressions, and music, to name a few.
While you may not have feel the immediate need to run out and buy a product from an emotion-filled video, they will likely be at play later on in a more subtle and subconscious way. Evoking emotion in marketing has been proven to positively impact consumer decision-making, even in B2B markets.
1. Increased Customer Conversions
The number one reason we focus on using using video ? Video converts more customers. Simple, right? Recent research shows that 71% of marketers say video conversion rates outperform other marketing content. Need we say more?
Conclusion
iDriver Presents has been at this for a while now. We were the first Automotive dealer magazine to get into the Apple app store in 2010. We were the 1st Dealer Automotive e-magazine to get into the Apple Newsstand to compete with Car and Drive and the Robb Report. We know a thing or two about what customer really like.
